Marketing and Digital Communications

Background image: trees on campus with banner that says 100 years of innovation #campanile100

Image credit:

Photo by Hulda Nelson

Creating and shaping the Berkeley brand

We are a team of brand experts, marketing strategists, graphic designers, communicators and web technologists who create and shape the visual expression and voice of the Berkeley brand through a number of channels and initiatives. Our team manages the UC Berkeley brand(link is external), internal communications, the main Berkeley website, digital photo gallery(link is external) and campus events calendar(link is external), and serves the communications community with tools and training programs, including the Berkeley Communications Community(link is external).

Creates and manages the brand platform and assets

Consults, coordinates and develops strategic marketing initiatives for campus.

Provides guidance and oversight on the use of social advertising and manages the main UC Berkeley Twitter(link is external) account.

Provides brand consulting and training to campus units for print and digital channels.

Manages content for the main Berkeley(link is external) website.