Telling the Berkeley story

Background image: large crowd in Cal gear at Cal Day 2012
Image credit:
Photo by Hulda Nelson

If you've ever caught the infectious enthusiasm of a student ambassador leading a campus tour, or felt your chest swell with Berkeley pride after reading about a world-changing faculty research project on Berkeley News, you've met the team at the Office of Communications & Public Affairs.

As the first point of contact for most visitors — online and offline — we tell the Berkeley story to inspire audiences and elevate the image of the university. We partner closely with various campus audiences — from the chancellor, deans and faculty members, to staff, students and alumni — as well as external media organizations who can amplify Berkeley's important contributions across a wide range of subjects.

News and Media Relations

Staffed by experienced reporters and broadcast journalists, the Berkeley News team is your best resource for promoting stories externally or connecting to the right source internally.

Marketing and Digital Communications

The dynamic team that launched a robust brand platform in 2013 and a scalable digital platform in 2015 can help you leverage the Berkeley brand for your marketing initiatives.

Strategic and Critical Communications

A team of experienced communicators who manage strategic and critical communications for campus — from executive-level support for campus leadership to crisis communications and issues management for all campus units, to public relations opportunities that coordinate and amplify Berkeley’s mission.

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Website visitors annually (And there's the social buzz, too.)