Creating and shaping the Berkeley brand
We are a team of brand experts, marketing strategists, graphic designers, communicators and web technologists who create and shape the visual expression and voice of the Berkeley brand through a number of channels and initiatives. Our team manages the UC Berkeley brand, internal communications, the main Berkeley website, digital photo gallery and campus events calendar, and serves the communications community with tools and training programs, including the Berkeley Communications Community.
Brand tools
Creates and manages the brand platform and assets
Brand marketing
Consults, coordinates and develops strategic marketing initiatives for campus.
Digital
Provides guidance and oversight on the use of social advertising and manages the main UC Berkeley Twitter account.
Consulting
Provides brand consulting and training to campus units for print and digital channels.
Website
Manages content for the main Berkeley website.
