Marketing and Digital Communications

Background image: trees on campus with banner that says 100 years of innovation #campanile100
Image credit:
Photo by Hulda Nelson

Creating and shaping the Berkeley brand

We are a team of brand experts, marketing strategists, graphic designers, communicators and web technologists who create and shape the visual expression and voice of the Berkeley brand through a number of channels and initiatives. Our team manages the UC Berkeley brand, internal communications, the main Berkeley website, digital photo gallery and campus events calendar, and serves the communications community with tools and training programs, including the Berkeley Communications Community.

Brand tools

Creates and manages the brand platform and assets

Brand marketing

Consults, coordinates and develops strategic marketing initiatives for campus.


Provides guidance and oversight on the use of social advertising and manages the main UC Berkeley Twitter account.


Provides brand consulting and training to campus units for print and digital channels.


Manages content for the main Berkeley website.