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Office of Public Affairs

Mission

The mission of UC Berkeley’s Office of Public Affairs is to enhance communications and relationships with UC Berkeley’s many constituents. These include faculty, staff, students, alumni, donors, parents, visitors, the media, industry, research sponsors, other educators, the general public and government leaders at all levels. With the creative use of diverse communications strategies, the Office of Public Affairs conveys the quality, diversity, vitality, preeminence and dedication to service of UC Berkeley. In turn, Public Affairs provides feedback to the university from these many audiences.

Units

 
Media Relations
Communicates campus news to the public via the media. Links reporters and campus newsmakers.
Digital Communications
Provides the campus with a wide variety of communication services.
Visitor and Parent Services
Offers tours, operates the Campanile elevator, and coordinates Cal Day. Promotes communication between the campus and parents of Cal students.
Strategic Communications
Handles campus communications, emergency communications, media queries.