Strategic and Critical Communications

Photo by Elena Zhukova

From policy changes to campus emergencies to milestone events, here are some of the ways in which our teams protect and promote the university and its mission.

Executive Communications

Provides external and internal communications support to the chancellor, executive vice chancellor & provost and other senior campus leaders. The work includes speech writing, thought-leadership opportunities, digital content and outreach to all key audiences.

Critical Communications

Works with campus units and schools to facilitate communications on complex issues. The work includes issues management and leading communications response for crisis and emergency situations as part of the campus Emergency Operations Center.

Public Relations

Works across campus units to create coordinated communications strategies and develop university-wide outreach campaigns to reach internal and external audiences. The team also manages external relationships with media, corporate partners and other organizations to promote Berkeley’s institutional excellence.